There are a number of factors that go into making a person successful at selling. One of the universal ones is having a certain level of confidence.
Quite simply the more confidence you have the more you will sell. Interestingly it is possible to have too much confidence and lose sales that way but let’s keep things simply for now and concentrate on boosting our confidence and thus our sales.
I outline some tips that are taken from the Edenchanges sales and recruitment training courses.
Believe in your product – this is one of the basic building blocks of sales confidence. Presenting a sales pitch on a product you are uncertain about is a painful experience. Find something to believe in with regards to your product. Consider the benefits of it to the purchasers. If it is a lower value, high volume item then presumably it’s priced accordingly and people need that volume.
(Yes I am making the assumption that people are doing honest business and selling an ethical product at an ethical price.)
For recruiters this is fundamental basic of the job, or should be, and it has some positive consequences peculiar to recruitment. As it is easier to be confident about a good quality candidate what you will find happens is that you will seek hard to find better quality candidates. This of course then benefits you as you are representing better people which will open more doors and result in more hires. Everyone benefits!
Preparation – being prepared for your sales meeting or phone session gives you something to base your confidence on. It is a very comfortable feeling to know that you are ready for the session. In particular prepare mentally, and use notes, relating to what you are going to say first and what you are going to say to the most likely objections.
Fail with confidence – for me Zig Ziglar summed it up perfectly when he said that in sales:
“Some you win, some you lose and some get rained out.”
You won’t win every sale and that’s okay. When you realise that your confidence never needs to take a hit from a failed pitch. Just mentally shrug it off, learn what you can from the experience and make the next call or visit.
It’s a game – sales is competitive and challenging and in every way that matters it’s just like a game or a sport – even down to having coaches and trainers like me! People who play sports or games tend to play to win. That means they take them seriously, try their best etc. It also means they enjoy the struggle and the challenge and have fun.
The more fun someone is having the less self conscious they become, the more relaxed and thus the more confident they will be.
When managing sales people (or yourself) to sell do remember to consider the game aspect. That’s one of the reasons sales incentives where people can win small prizes work so well. They are fun!
So play to win and enjoy the rollercoaster ride that is sales!
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As always there are many other things I could say regarding confidence and sales however for now I trust the above has given you a starting point.
Until next time; be successful!
Stephen Hart
Trainer, Coach, Public Speaker
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Edenchanges Recruitment Training services are outlined on this page and the Sales Training details are available here
Additionally a unique recruitment coaching program is available at www.recruitmentwithoutborders.com and is suitable for all recruitment professionals of any level, anywhere in the world.

