Motivational Monday #64 The Elevation of the Mind
The elevation of the mind ought to be the principal end of all our studies.
Let me dive straight into this one. We now live in a business world where the traditional hoarding of industry information is very much a thing of the past. It used to be the case that finding out information about new products or services was a time consuming matter. That is no longer the case.
If one of your potential clients wants to investigate your competitor’s offerings then there is nothing you can do to stop them. Equally if you want to find a list of potential clients you can do that with the click of a few buttons; and so can your competitors.
Pretty much what ever system, technology or resources that you and your firm tap into, your competitors will be using as well. At best you can hope that they might have a slightly cheaper and less effective version of whatever you use but the truth of the matter is that all of your competitors can pretty much match you resource for resource.
Except for one thing.
The one thing that can always be your key differential, you’re truly unique selling point -
And specifically I mean your mind, the way and the quality of your thinking. If you make a conscious effort to keep your mind active and creative, then you maintain a lead on your competitors.
Consider the reality of what I’m saying – it’s a level playing field between you and your competitors with the only difference being how well you think.
We all think every day but modern life lends itself towards the routine and repetitive which I suspect makes the majority of our thinking blasé and uncreative. To maintain our competitive edge in this modern world I think we all should make an effort to sharpen our thinking.
Within work our challenge is to do what we do… better, faster and more efficiently than our competition. The more time you take to simply think through what you do and how you do it then surely that is going to help you open more doors and enable your work to be of a higher quality than the others in your industry.
And outside of work I’ve long argued that everyone’s lives would improve if they turned the television off more often. I’m not saying we all need to go home and study for a degree in our downtime (nothing wrong with doing that though if it’s what floats your boat), but if we are serious about sharpening our minds beyond those of other people then perhaps some adult education classes or simply indulging in a challenging hobby might be a step in the right direction.
I’m not here to tell you what to do but I am here to tell you that the strength of your competitive advantage lies in your mind and your thinking. I leave it to you to take that where you want.
Stephen HartDevelopment Specialist, Edenchanges.com