LinkedIn’s New Status Update Feature Explained and Explored
The latest feature from LinkedIn is being rolled out at the moment. If you haven’t got it already then it should just be a matter of days before your LinkedIn system changes.
This new feature is very similar to Facebook in that when you type the name of a contact or company LinkedIn offers to link to that person’s profile or the company’s LinkedIn page.
The following screen shots show you what happens.
If you don’t want to make the name a link then simply don’t click on the suggestion when it comes up. You have to actively select for the link to occur which I’m pleased to say means we all get to stay in control of our own status updates!
So that’s the new feature explained but the bigger topic perhaps is how to use this new feature to your best advantage.
I’m still thinking about this myself to be honest so the following are just my initial ideas. What I’d love is to hear how you might use this feature … please do add your thoughts in the comments section.
Use it to help people make connections with your clients or suppliers
So I posted the above status update which refers to a training session I delivered at the Larson Group. Now they are what I’d describe as a ‘progressive recruitment company’ i.e. they treat their staff well, invest in them and manage them like adults. They also have big expansion plans and have just moved to brand new offices in the centre of Harrogate, North Yorkshire.
I know they are actively looking for new consultants, both experienced and newbies to the recruitment industry so I thought I’d be helpful and mention this in a status update. Because of this new feature people can quickly and easily click through to the relevant profiles.
So that’s one way you can use it.
Pro’s – your clients or providers will no doubt appreciate the shout out so you gain some brownie points also it might help others for whom the update is relevant and you get to mention that you are working with a particular company which shows your network you are busy
Con’s – all your competitors now know at least one of your clients so it’s best only to do it when you are happy that you have a really rock solid relationship with the company. A lot of recruiters read these articles and I wouldn’t recommend recruiters mention their clients by name in their status updates. Whilst it would help candidates look up who the role is with it would also potentially lead to the candidates applying directly or rival recruiters following up, what to them, will be a tasty lead.
Suggestion – Do if you can but use with caution.
Use it to highlight your colleagues and company
If you posted something like
“My experienced colleague Frank Smith at ACME Supplies Ltd is attending the NEC Conference on Digital Widgets today. He’s interested in talking to any Widget manufacture who needs a supplier of X”
Then you would promote to your network where Frank was, as well as them having a quick click link to his profile.
Pro’s – get’s your colleague and company name out there in front of your network
Con’s – if your network is not directly in the same market as Frank then it’s potentially a pointless advert which if done too often might lower your reputation
Suggestion – pick colleagues whose work your network might be interested in and always mention the company name in the status update to maximise the impact
Over to you now – what other uses can you think of for this feature? Comment below!
Until next time; be successful!Stephen Hart Development Specialist, Edenchanges.com PS The official LinkedIn blog about this feature can be found here