Five LinkedIn Profile Picture Mistakes To Avoid
It would seem that one of the most common places that people make mistakes on their LinkedIn profile is their profile picture. And this isn’t me making idle speculation, I provide a LinkedIn Profile Review Service (details here) so I look at A LOT of profiles and I can statistically say that the vast majority of people have pictures that could be better!
So here is a quick run-down of five of the most common mistakes – with examples!
(I have hidden the identity of the individuals with black lines across their eyes however in no other way I have manipulated the images and these were all in active use as profile pictures in 2014)
This is just simply wrong. A person’s LinkedIn profile should be a reflection of their personal brand first and the company brand second. Show that there is a person behind the profile and let people take a view of the real you. I’d almost have any of the other mistakes than see a logo in place of an individual … well almost …
Now this lady is a perfectly attractive woman and such an image in the right place online might be entirely suitable but I think we can all agree it doesn’t say ‘business professional’ in quite the right way. Whatever image you use do please select one where you are suitably dressed for business networking.
Yes we might as well address this one whilst we are here! Again in a different place online this might be acceptable but this isn’t what LinkedIn is about. LinkedIn is about creating and presenting a professional business profile. Yes a picture like this might get attention but it won’t get it for the right reasons and it’s unlikely to get the right kind of attention.
This is a great example of a job half done. On the one hand I applaud that this gentleman has taken the effort to dress properly and adopt a proper stance for his photograph but couldn’t he have got someone else to take the picture? Does he not work with anyone else? This demonstrates either the wrong mind-set or a lack of thought. A bit like getting a penalty kick in football and then forgetting to take the shot. Not good enough but better than the following …
Not having an image
Whilst the above at least got the chance of a penalty shot this one doesn’t even make it onto the pitch. At best it says that the person is just too lazy to upload an image or at worst that they don’t care enough about their network to upload one. Overall it smacks of extreme laziness.
The good news is that they will reap what they sow with something like 40% less profile hits than profiles which feature photographs. Serves them right!
You can see from the above that it wouldn’t take a lot of effort to avoid the above mistakes and I trust it has given you some pointers of what not to do.
The good news is that as soon as you upload a new photograph onto LinkedIn your old one is gone for good so if you have made any of the above mistakes it’s very quick to fix things up!
More LinkedIn profile photograph mistakes in a future article.
What about you – what was the best example of a bad LinkedIn profile picture that you have come across?
Until next time; be successful!Stephen Hart Development Specialist, Edenchanges.com